Sub-Saharan Africans are definitely waxing viral on the Web -- Blogs, movie rental, e-commerce, e-collaboration, etc.
Bloggers generally fall in 2 broad categories: Constructive bloggers express the goodness of their hearts, showcase personal skills and knowledge, fill in communication gaps in our media starved clime (Read SSA). A lot of them I constantly give credit here.

The second group of bloggers are Jerry Springer wannabe blogs -- banking on generating traffic to their site by stirring up an overpoweringly pungent malarkey of personal and social debasement. And site traffic, of course, translates to ad money, or even a Google, Yahoo or Ebay buyout, KACHING, KACHING!

More on an ICT4D note, SSA mavericks are rapidly retrofitting successful Western Web trends and business models with a view to achieving similar profits on SSA-focused terrain; My Africa site is the Nigerian equivalent of Myspace, Movieglory practically cloned Netflix, and Ayo Africa Bazaar closely mimics Ebay. But wait up, Ebay is thinking way ahead, Kijiji is their new strategy to capture the rest half of the planet -- according to the white African, Kijiji aids Ebay in "getting involved in developing countries,...[and] source ideas from those in the community."

Unfortunately, the aforementioned  SSA E-commerce initiatives do not yet fully serve the SSA based customer today, as they are greatly hobbled by inadequate logistics (courier/delivery) services and a dearth of electronic payment systems; credit cards, Google checkout, Paypal, etc. I don't know exactly how easy it is to set up paypal or google checkout accounts attached to domiciliary bank accounts in local SSA banks.
This slow evolvement of e-payment systems in SSA, in turn, is a direct consequence of poor ICT infrastructure, mediocre public finance and economic apparatus.

Nevertheless, I applaud our SSA early adopters of Web technology all around, but I would also encourage more originality, and more innovation; it's good to adopt and paint over existing technologies with African brush strokes, but true genius would take the underlying technology and embed some African DNA into it.